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Partnership with NY Children’s Hospital

byMissy

November 8: Press Event Announcing Partnership with Morgan Stanley Children’s Hospital of New York:
November 8 - Press Event Announcing Partnership with Morgan Stanley Children's Hospital of New York
I was a little nervous. I was about to give the most personal and heartfelt speech I’d ever given in my life. Here it was, five years after starting The Sneaky Chef in my own home kitchen, and now this method was about to be served in patient rooms at one of the world’s leading children’s hospitals.
The room was filled with hospital personnel, patients, camera crews, doctors and nurses. It was only when I looked at the patients, the children, that I began to relax. Although I’d already received thousands of testimonials from parents around the world whose lives had been changed by the Sneaky Chef method, coming face to face with so many children who were going through so much was truly incredible. Each of them was sitting there with a plate full of nutritionally enhanced foods I’d helped to provide. This was the culmination of a life long goal.
At one point I was introduced to a particularly beautiful and brave little girl. She is facing an unimaginable medical challenge with a calm and cheerful heart that is truly inspiring. It put everything into perspective in a flash. I am now more determined, more energized, and more convinced than ever that my approach to kids’ nutrition can make an impact in the lives of children everywhere. In sickness or in health, serving nutritional meals that kids will actually eat is paramount to healthier lives.
I am honored that Sneaky Chef foods will be served to these brave patients at Children’s Hospital of New York. I am proud to make even the smallest difference in these wonderful children’s lives.
Missy

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With Gratitude…

byMissy

As you may have noticed, there’s been a lively dialogue going on about The Sneaky Chef in the media over the past few days. As this discussion has unfolded, I have been truly overwhelmed by the outpouring of support I have received from Sneaky Chef fans worldwide, who have made their passionate, articulate opinions known across the Internet! It is a pleasure and a privilege to be connected to parents who are so deeply committed to their children’s health and well-being.
I am extraordinarily moved by everyone’s kind words, and more grateful than I can say for all of your help in making The Sneaky Chef a household name.
My Best to You and to Your Families,
Missy

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Save the Cupcake!

byMissy

I think everyone was in agreement that the school cafeteria needed to go on a diet. But banning cupcakes is tantamount to outlawing one of the last remaining bits of childhood that kids today have left. Merry-go-rounds, walking to school, trick-or-treating, and simply playing outside are now nearly things of the past.
OK, so the cupcake crisis is not exactly up there with global warming. But it is, nonetheless, important to our national heritage (and to our fundraisers), and it doesn’t take a think tank to solve the problem.
It’s apparent that the only way we’re going to have our cupcake and eat it, too, is to build a better one. Americans do it all the time. It’s our nature. Ban it? Why, when we can just improve it.
To be successful, it must be indistinguishable in flavor and texture from the original. Can it be done? It already has been done by hundreds of thousands of parents across America who have risen up (ahem…) and have overcome the cupcake crisis by simply adding a few healthy, and sneaky, ingredients.
As a “sneaky chef,” I discovered that because kids love them so much, cupcakes are the perfect “carrier” to deliver valuable hidden nutrition. How? By simply adding a few hidden ingredients. And what school nutritionist could object to a cupcake invisibly enhanced with pureed blueberries, spinach and whole wheat pastry flour, and with only half the fat and sugar?
With this simple solution–call it a “nutritional compromise”–our kids can enjoy a time honored tradition, and we can relax in the knowledge that they are also getting some much needed nutrition.
Parents, we must unite to save the cupcake, and the bake sale, as one of the last vestiges of childhood innocence and American nostalgia. By adding some sneaky nutrition, we can get cupcakes taken off the endangered species list and back into happy tummies. Let’s start baking again for fundraisers, and keep the fun in childhood and the specialness in birthdays.
It’s time to let ‘em know there’s a new cupcake in town!
Missy Chase Lapine is the author of the New York Times bestseller, The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids’ Favorite Meals.

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News

The School Cafeteria, On a Diet

byMissy

By ANDREW MARTIN Published: September 5, 2007 As students return to school this week, some are finding unusual entries on the list of class rules: fewer fried foods, smaller servings and no cupcakes. School districts across the country have been taking steps to make food in schools healthier because of new federal guidelines and awareness that a growing number of children are overweight. To read the whole article, go to: http://www.nytimes.com/

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News

New study shows merits of hiding healthy foods in kids’ meals

byMissy

On May 1, 2007 a new Pennsylvania State University clinical study –conducted by Dr. Barbara Rolls and funded by the Robert Wood Johnson Foundation — was released. The study showed that sneaking vegetables into children’s meals reduces their consumption of calorie-dense foods, which is what’s contributing to an epidemic in childhood obesity. By increasing kids’ intake of nutrient-rich vegetables, they may be able to maintain a healthy weight. In the study, children who ate lower-calorie pasta with the hidden vegetables mixed in did not seem to favor one dish over the other so there was no downside to eating the healthier version. They consumed 17 percent fewer calories and ate significantly more vegetables. All indicators are that this study will have far-reaching implications.

In April of this year, my new book, The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids’ Favorite Meals (Running Press, April, 2007) hit the stores. This book is quickly transforming how America feeds its children. It shows parents how to hide the foods that are super-rich in nutrients inside kids’ most popular dishes. With these recipes, children have begun to eat the fruit, vegetables, and whole grains that will fortify their bodies, and they pretty much have no idea they’re doing it. On its own, The Sneaky Chef was an instant star, rising to the New York Times bestseller list within weeks. Now there is proof that the book deserves its success.

The Penn State study is compelling proof that the “sneaking technique” really works. The vegetables that children used to resist, they will now eat without a fight, and their bodies will prosper because of it. Sneaking is proving itself to be a highly effective way to get kids to consume more from the healthier food groups and less from the undesirable foods, like fats and sugars.


The only real difference between the study and the book is that the book picks up where the study leaves off. The purpose of the study is to tell parents what to do. It doesn’t tell them how. In my book, I present a dozen creative methods for sneaking superfoods into meals that kids will actually eat without a fight. The Penn State University study offers the proof; The Sneaky Chef offers the solution: over 75 kid-tested recipes that employ a variety of simple sneaking techniques for parents to use and experiment with on their own. The extra bonus is that it avoids the usual dinner-table fight. Parents have known for years that this is a fight they cannot afford to lose, and now they have an important tool for winning. For more information, please see http://live.psu.edu/story/23925

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Hi Everyone,

byMissy

I just HAD to comment on this article I just saw at the following link:
http://www.app.com/apps/pbcs.dll/article?AID=/20070330/OPINION/703300395/1030/POLITICS
The title is: FOOD ADS CONTRIBUTING TO CHILD OBESITY EPIDEMIC.
As if we didn’t know… But it is an interesting read. This particular article starts off with, “Half of all the advertising time on children’s television shows is devoted to food, according to a Kaiser Family Foundation study of food advertising aimed at kids. And what do the commercials pitch? Candy, cereal, fast-food and other restaurants, soda and other sweetened drinks.”
It’s time to level the playing field and start feeding our kids real food again. And if they won’t take it straight up, well I have just the remedy for that!

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News

The Today Show with Beyonce

byMissy

Whew! The Today Show appearance is over and I can go back to my life in the kitchen. But not before I share my female insecurities with you first! When I heard Beyonce was going to be on the Today Show the same day as my appearance, this put my insecurities over the edge. I don’t care if you’re Julia Roberts, any woman looks shabby next to this goddess! I had planned to wear a tight fitting “Juicy” cotton turtle neck under my apron for the cooking segment, when I realized that Beyonce would probably be gorgeous and half naked on the Plaza. So I set out to my local mall to find a more interesting, dare I say sexy, shirt for under my apron, (already an oxymoron for anything Beyonce) not so much to compete with the Goddess, but just so I could feel good. No less than 10 stores and blistered feet later, I ended up with a James Perse sleeve tight-fitting button down shirt in navy, open at the neck, but as soon as I put it on, I FELT great! I no longer cared that I would be in the same room as Beyonce, because something about this shirt made me feel confident and in touch with my own inner goddess (haha), even if I had a big ‘ol apron on top. In the end, Beyonce and I were in separate “green rooms,” although I did get a great view of the concert which was awe-inspiring. So goes my day at the Today Show with Beyonce! Back to the kitchen!
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Countdown to the book!

byMissy

Hi, I’m Missy Lapine, author of the new book, The Sneaky Chef (Running Press, March 26, 2007). I want to let you in on my little (ok, BIG!) secret… you can get your kids eating their veggies tonight… without a fight!  How? By hanging out with me – our own secret mom’s group — and sharing my signature “methods of disguise” and simple strategies for hiding healthy foods in your kids’ favorite meals. 
Be sure to check in daily for all kinds of sneaky tips and tricks, ideas, and testimonials from those of us in the trenches with picky eaters.  Together, we’ll have your loved ones happily eating healthy without the nightly food fight.

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