Concept
The Sneaky Chef brand is a series of books, foods, housewares and other products created by Missy Chase Lapine to enable home cooks to "sneak" healthy ingredients into a wide variety of dishes-from snacks to main courses to desserts-with seemingly decadent yet utterly delicious and healthy results. The Sneaky Chef method is transforming the way America feeds its children, and bringing health and peace to the family table.
Products
Books:
The Sneaky Chef
Simple Strategies for Hiding Healthy Foods in Kids' Favorite Meals
By Missy Chase Lapine
Running Press; $17.95; Paperback
The Sneaky Chef for Men
How to Cheat on Your Man in the Kitchen
By Missy Chase Lapine
Pub. date Spring 2008
Running Press
Other:
Missy Chase Lapine is creating recipes for Beech-Nut® baby foods. Products in development including food ingredients and housewares.
Background
The Sneaky Chef is the brainchild of Missy Chase Lapine, former publisher of Eating Well magazine and the "mompreneur" behind the best-selling BabySpa® line of natural baby products. When her youngest daughter, Samantha, proved to be the classic picky eater, Missy used her creative problem-solving prowess-and her training in classical and healthy cooking techniques-to devise an innovative way to get healthy ingredients into the foods kids love.
The result is a an entirely new way of thinking about kids' foods, and a book that has earned Lapine legions of fans among moms, kids and food and health professionals from celebrated chef Daniel Boulud to New York Times health columnist Jane Brody. (See quotes below.)
The book contains more than 100 recipes-including her signature "make-ahead" purées of superfoods. Some of these delicious dishes include "Masterful Mac 'n' Cheese" (featuring hidden cauliflower and zucchini puree as the sneaky secret ingredient), "Brainy Brownies" (with hidden spinach and blueberries that work double to cut half the fat) and "Magic Meatballs" (tricked-out with eight hidden veggies, including all the dreaded green ones).
The Sneaky Chef has also proved extremely timely: A May 2007 Penn State study just confirmed the benefits of adding "stealth vegetables" to kids' meals. And the Associated Press recently reported that the U.S. government spent $1 billion on 57 nutrition-education programs last year-all of which failed.
Success Stories
- The Sneaky Chef instantly hit The New York Times bestseller list at #8.
- The Sneaky Chef was the #1-selling cookbook and parenting book during most of its first month on sale.
- The Sneaky Chef sold 100,000 copies in its first two months.
- The runaway success of The Sneaky Chef has launched a new category in the culinary and parenting book trade categories.
- Lapine has appeared on numerous national and local TV shows, including The Today Show and Fox & Friends, and her recipes have been featured in Parenting Magazine and Woman's Day, among other publications.
- Lapine is in constant demand as an expert chef and guest speaker at events and locations ranging from the School Nutrition Association Convention to in-store demos at Whole Foods, Barnes & Noble, and other major retailers.
- Lapine is collaborating with the Alliance for a Healthier Generation (a joint venture of the William J. Clinton Foundation and the American Heart Association) to bring healthier food to homes and schools.
Quotes
"The Sneaky Chef is a brilliant and timely concept."
- Chef Daniel Boulud
"The book includes simple make-ahead purées or clever replacements that can greatly improve the way children eat-not to mention the rest of the family."
- Jane Brody, The New York Times
"The Sneaky Chef offers frustrated parents a simple, practical solution to getting their kids to eat healthier food, while avoiding the daily dinner table fight. This is great information from a mom who has been there and found creative solutions that really work."
- Nancy Samalin, best-selling author of Loving Without Spoiling and Loving Your Child Is Not Enough
"I'm going to cherish your cookbook and try out your recipes tonight."
- Natalie Morales, co-host of the Today Show, April 2, 2007
About the Author
Missy Chase Lapine is the former publisher of Eating Well magazine and the founder of the natural baby product line Baby Spa®. A mother of two daughters, she started experimenting in both her professional and family kitchen to create The Sneaky ChefTM recipes. She is on the Culinary Arts faculty of The New School in New York City, and also offers Sneaky Chef workshops, cooking classes, and coaching to teach families how to eat healthier. Missy is also a collaborator with The Alliance for a Healthier Generation, a partnership between the American Heart Association and the William J. Clinton Foundation, helping schools serve healthier lunches.
Lapine lives with her family in Westchester, New York. For more information, please visit www.TheSneakyChef.com.
New Business Development/Spokesperson & Speaking Engagement Inquiries:
Evan Morgenstein
President/CEO: PMG/Chef'ss
Email:
